AI flooded every digital channel. The only channel it can't replace is a conversation in real life.
Email1971 — 2024
AI writes 10,000 a day. Yours goes straight to spam.
Digital Ads1994 — 2024
AI-generated clicks. AI-generated fraud. No humans involved.
Cold Calling1876 — 2024
AI autodialers killed the cold call. SDRs never stood a chance.
LinkedIn2003 — 2024
Your prospect's AI is ignoring your AI.
In-Person Events
THE PROBLEM
Why most events never generate results
Wrong people in the room
You spend thousands and half the room is your own team. Audience quality is the only thing separating growth from an expensive happy hour.
Events eat the time you don't have
Venues, catering, invites, RSVPs, follow-up — weeks of coordination on top of your actual job.
No way to measure what worked
You can't attribute a closed deal back to a dinner three months ago. So the budget never gets approved again.
"Events used to eat up more time than they were worth — and even then, we weren't sure we were in the right rooms. There was no clear way to connect the events we did to actual sales outcomes."
— Tyler, Head of Growth @ Presscart
HOW IT WORKS
We handle everything. You just show up.
01
Share your goals
Tell us your ICP, target cities, preferred format, and budget.
02
We build it
We source the venue, handle logistics, and recruit ICP-matched attendees via qualification RSVP.
03
You approve the room
See the full guest list before the event. Approve or decline any attendee.
04
You show up
Walk in, have conversations with your exact audience, and receive a full report after.
coventapp.com
Dashboard
Opportunities3
Attendees
Messages3
Payments
Sarah M.
Create Campaign
Tell us about your ideal audience
Series B+ SaaS Founders & CROs
New YorkSan Francisco
Executive Dinner
$15,000 – $25,000
Next 6 weeks
Submit BriefSave Draft
coventapp.com
Dashboard
Opportunities3
Attendees
Messages3
Payments
Sarah M.
Opportunities
Curated event recommendations based on your goals
To Review 2Interested 2Expired 1
Series B SaaS Founders Dinner
San Francisco · $18,500 · 20–30 · ~$240K est.
InterestedPass
GTM Leaders Roundtable
Boston · $12,000 · 15–25 · ~$180K est.
InterestedPass
coventapp.com
Dashboard
Opportunities3
Attendees
Messages3
Payments
Sarah M.
Guest List Review
Series B SaaS Founders Dinner · New York
Confirmed
12
Pending
4
Declined
1
ICP Match
94%
Name
Company
Title
Action
Alex Rivera
Stripe
VP Engineering
Approved
Jordan Kim
Ramp
Head of Product
Approved
Maya Patel
Notion
CTO
ApproveDecline
Chris Okonkwo
Plaid
VP Sales
ApproveDecline
coventapp.com
Dashboard
Opportunities3
Attendees
Messages3
Payments
Sarah M.
Event Results
Series B SaaS Founders Dinner · Completed
Attended
22
ICP Match
95%
Leads
14
Proj. ROI
+840%
Top Leads
Alex Rivera
Stripe
$120K ARR
Maya Patel
Notion
$85K ARR
Jordan Kim
Ramp
$65K ARR
Export LeadsView Full Report
INSIDE A COVENT EVENT
Inside a Cura Event
Hundreds of curated experiences your audience loves.
Private Dinner · AustinPrivate Mansion Panel · San FranciscoComedy Show · New YorkFireside Chat · SingaporeExploratorium Mixer · San FranciscoDinner · BostonExa Dinner · San FranciscoPrivate Dinner · AustinPrivate Mansion Panel · San FranciscoComedy Show · New YorkFireside Chat · SingaporeExploratorium Mixer · San FranciscoDinner · BostonExa Dinner · San Francisco
Private Mansion Mixer · San FranciscoBrunch · DallasExploratorium Fireside Chat · San FranciscoPanel · New YorkDinner · San FranciscoExecutive Roundtable · BerlinDinner · San FranciscoPrivate Mansion Mixer · San FranciscoBrunch · DallasExploratorium Fireside Chat · San FranciscoPanel · New YorkDinner · San FranciscoExecutive Roundtable · BerlinDinner · San Francisco
WHAT WE RUN
Every format. Any city. Fully managed.
Most Popular
Executive Dinners
10–25 attendees · Enterprise growth acceleration
Cocktail Mixers
50–150 attendees · Brand awareness and relationship-building
Breakfasts
20–50 attendees · Perfect for roadshows and market entry
Hackathons
50–100 developers · Developer engagement and product feedback
Conference Side Events
15–40 attendees · Capture the conference audience
Fully Custom Events
Any size · Golf outings, yacht parties, ski trips — whatever fits your audience
BUILT FOR GTM TEAMS
We'll Sweat the Details. You Just Show Up.
Cura runs your private events from start to finish so your team can stop worrying about logistics and start having the conversations that turn into business outcomes.
"Our event strategy is now a foundational part of our growth. Cura handles the hardest part — filling the room with the right people."
Allie Shaw
Demand Generation
"Through 60+ executive roundtables, Cura helped us generate over $160M in qualified pipeline by consistently putting us in rooms with the exact fraud, risk, and identity leaders we needed to reach."
"This gets us into rooms we never would have had access to — and those conversations quickly turn into real pipeline."
David Santana
VP, Business Partner Manager
"Cura helped us generate 80+ high-intent founder leads through curated private events. Every room was filled with exactly the kind of founders we wanted to meet."
"I never would have been able to find event communities like this on my own — Cura completely changed how we source high-quality opportunities."
Anna Amarotti
Consumer Insights Lead
"You guys are unlocking completely new markets for us by getting us in front of the right audiences in curated environments."
George Melookaran
Community Strategist
"You're basically my outsourced partnerships team — Cura makes it incredibly easy to find, evaluate, and execute high-impact opportunities."
Anthony Jacob
CEO & Founder
"We were able to access sponsors we thought would have been impossible to reach before working with Cura."
Sian Hayes-Crossan
VP of Sponsorship
"We engaged 100+ Fortune 500 HR leaders through a series of intimate events, achieving a 95% qualified lead rate. Cura helped us turn thought leadership into real pipeline."
"Across 14 private executive events in major U.S. markets, Cura delivered a 92%+ qualified lead rate by getting us in front of CISOs and VP Engineering leaders at top enterprise companies."
"With Cura, we've been able to access event communities we didn't even know existed and consistently get in front of the right people."
Christina L. Sclafani
Sr. Sales Consultant
"We're getting access to 10x more sponsors in a fraction of the time. Cura has completely changed how we approach partnerships."
Arek Der-Sarkissian
Founder
THE NETWORK
Cura's global network getting you access to every type of audience you want to reach.
500+ vetted organizers. 25+ industries. 30+ markets. 5M+ contacts. We source the right room, fill it with your ICP, and handle everything else.
Frequently asked questions
Cura is a fully managed B2B event marketing platform that helps go-to-market (GTM) teams meet their target customers through curated in-person events. Founded in 2024, Cura partners with a vetted network of 500+ event organizers across 30+ markets in North America, Europe, the Middle East, and Asia-Pacific. We produce executive dinners, cocktail mixers, breakfasts, hackathons, conference side events, and fully custom experiences end-to-end — handling audience sourcing, ICP qualification, organizer matching, registration, logistics, and on-the-ground coordination. Pricing starts at $3,000 for co-hosted events and typically ranges $5,000–$15,000 for standalone managed events. Every event includes a make-good guarantee, and events are white-labeled by default under the client's brand.
Ready to stop planning and start showing up?
Tell us who you want in the room. We'll build the event.
Cura — The Fully Managed Events Platform for B2B GTM Teams
Cura is a fully managed B2B event marketing platform. We help go-to-market teams meet their target customers through curated, in-person events. Tell us your ideal customer profile (ICP). We produce fully customized events, invite your target audience, and handle every detail of execution and logistics so you just show up.
What Cura Does
Cura produces in-person B2B events end-to-end: executive dinners, cocktail mixers, breakfasts and roundtables, hackathons, conference side events, and fully custom experiences (golf outings, yacht parties, ski trips). We partner with a vetted network of 500+ event organizers across 30+ markets in North America, Europe, the Middle East, and Asia-Pacific. Pricing starts at $3,000 for co-hosted events and typically ranges $5,000–$15,000 for standalone managed events. Every event includes a make-good guarantee — if attendee benchmarks aren't hit, we run a replacement event at no cost. Events are white-labeled by default under the client's brand.
The Problem Cura Solves for GTM Teams
Most B2B events fail for three reasons: the wrong people show up (half the room is your own team), events consume weeks of coordination on top of your actual job, and there's no way to attribute pipeline back to a dinner that happened three months ago. Cura fixes all three. We screen every attendee against your ICP before they're approved, we handle every operational detail so your team doesn't, and we deliver a full post-event attribution report — UTM-tracked registrations, pre-event attendee lists for LinkedIn ads, post-event lead scoring, and one-click CRM export to Salesforce or HubSpot.
For GTM Teams (choosecura.com/for-gtm-teams)
Events are your best growth channel. Running them is a full-time job you don't have. Cura is the managed events partner for B2B teams who know events work but can't scale the motion internally. Give us your ICP, your target cities, and your budget — we handle everything. We've generated $160M+ in qualified pipeline for Mastercard Ekata across 62 events.
Who Cura is built for
Field Marketing teams: 5 cities, 1 person, Q3 starts in 6 weeks. We deliver ICP-matched attendees, pre-event ad lists, and CRM attribution.
Growth teams: One dinner worked — now scale it 12 more times without hiring an events coordinator.
Partnerships teams: Get into rooms your company has never been in — founder communities, VC networks, vertical industry groups.
Enterprise teams: One invoice, one contract, every city. Consolidated billing, global coverage, no procurement friction.
How we fill the room with the right people
Every event starts with your ICP brief — target titles, company sizes, industries, buying signals. We build qualification questions directly into the RSVP flow. Nobody gets in without being screened. You write the criteria, our 500+ organizers recruit against it, and you approve every seat before the event. We commit to a 90%+ ICP match rate on every managed event.
Post-event attribution
Field marketers are getting cut because they can't prove event ROI. Every Cura event ships with a full attribution report: who attended, which leads are in-market, estimated pipeline value, and projected ROI — delivered as a dashboard, not a spreadsheet.
For Event Organizers (choosecura.com/organizers)
Stop chasing clients. Let them come to you. Cura connects vetted event organizers with corporate clients who need events executed. You bring the operational expertise and local network. We bring the brief, the budget, and the brand. You just run the event — and get paid before the event happens, so you have the working capital to execute.
Who we're looking for
Community builders running regular events with a real local network.
Independent event operators with operational skills and vendor relationships who need a steady client pipeline.
Venue and experience operators (restaurants, coworking spaces, private clubs) wanting to connect with corporate clients.
Emerging organizers running high-quality events who want a revenue foundation to grow without depending on sponsor hustle.
Standards for joining the network
We don't train organizers from scratch. We work with people who already run great events. Requirements: a track record of successful events with real attendees, a real local network and venue/vendor relationships, operational reliability (you show up and handle problems before the client notices), and alignment with our brand standards. Application process: we review your application within 5 business days, have a 15–20 minute call, add you to the network, and most organizers receive their first matchable brief within 1–2 weeks.
Event Formats Cura Produces
Executive Dinners — 10–25 attendees. Best for enterprise growth acceleration. Most popular format.
Cocktail Mixers — 50–150 attendees. Best for brand awareness and relationship-building.
Breakfasts and Roundtables — 20–50 attendees. Perfect for roadshows and market entry.
Hackathons — 50–100 developers. Developer engagement and product feedback.
Conference Side Events — 15–40 attendees. Capture the conference audience without paying for a booth.
Fully Custom Experiences — Any size. Golf outings, yacht parties, ski trips — whatever fits your audience.
Pricing (choosecura.com/pricing)
Try an event. Cancel anytime. Cura offers two plans:
Access Plan — $399/month. 12-month agreement with a 60-day cancellation clause. Includes full platform access, 500+ organizer network, on-site support, RSVP tracking, and ROI reporting.
Managed Events — From $40,000/year. 4-event minimum (single-event pilots available — ask on the first call). Fully managed end-to-end, 20–75 ICP-matched leads per event, pre-event attendee list delivered 2 weeks early, detailed buyer profiles, optional co-host matching.
Co-hosted events start at $3,000 — the most accessible entry point for smaller teams splitting costs with a partner. Standalone managed events typically run $5,000–$15,000 depending on event format, attendee seniority, and city. SF, NYC, and London are higher than secondary markets. Multi-city programs receive volume pricing. Most events go from brief to live in 2–4 weeks; conference side events during peak seasons (NYC Tech Week, GDC, Money 20/20) need 4–6 weeks.
Case Studies (choosecura.com/case-studies)
Mastercard Ekata — $160M+ in Qualified Pipeline From 62 Executive Roundtables
Mastercard Ekata's buyers (fraud, risk, and identity decision-makers across fintech, financial services, eCommerce, and payments) were notoriously hard to reach — many didn't self-identify as "fraud buyers." Cura built a precision-driven strategy of invite-only executive roundtables and private dinners across global markets. Result: $160M+ in qualified results, 62 roundtables executed, 1,300+ decision-makers engaged. Read the Ekata case study.
Telesign — 92%+ Qualified Lead Rate Across 14 Executive Roundtables
Telesign needed to engage senior identity, fraud, and security decision-makers at a moment when account takeover attacks and synthetic identity fraud were escalating. Cura ran 14 executive roundtables across U.S. markets, engaging 244 senior decision-makers at high-transaction digital platforms with rigorous VP+ qualification. Result: 92%+ qualified lead rate, established thought leadership around authentication modernization. Read the Telesign case study.
Lightfield — 80+ High-Intent Founder Leads From 4 Curated Bay Area Dinners
Lightfield needed direct access to founders actively exploring sales solutions — a high-value, time-constrained audience that avoids generic events. Cura designed 4 intimate, private founder dinners in the Bay Area, co-curating guest lists with trusted organizer communities. Result: 80+ qualified founder leads, 100% ICP alignment, zero wasted spend. Read the Lightfield case study.
Syndio's buyers spanned HR, Legal, and Compensation — a fragmented, hard-to-target audience. Cura designed curated executive roundtables tailored to senior HR leaders and compensation executives navigating pay transparency. Result: 95% qualified lead rate across 9 events, 124 Fortune 500 executives engaged. Read the Syndio case study.
Frequently Asked Questions About Cura
What is Cura?
Cura is a fully managed B2B event marketing platform that helps GTM teams meet their target customers through curated in-person events. Founded in 2024, partnering with 500+ vetted organizers across 30+ markets globally.
How much does Cura cost?
Co-hosted events start at $3,000. Standalone fully managed events typically range $5,000–$15,000 depending on format, attendee seniority, and city. Managed annual programs start at $40,000/year for a 4-event minimum.
What exactly does Cura handle, and what do I need to do?
Cura manages the entire event end-to-end — attendee sourcing, outreach, organizer matching, registration, and on-the-ground coordination. Your job is to share your ICP, a target account list if you have one, and show up.
How do you find and qualify the right attendees?
We partner with our network of 500+ vetted organizers plus targeted outbound. Qualification questions are built directly into the RSVP flow, so every registration is screened. We commit to a 90%+ ICP match rate on every managed event.
What if the event underperforms?
Every event includes a make-good guarantee. If your event doesn't hit the agreed attendee benchmarks (number of guests, ICP match rate, qualification criteria), we run a replacement event at no cost.
Can our brand be on the event — not Cura's?
Yes. White-labeling is standard. Cura operates invisibly. Your brand is on every touchpoint: event page, invitations, signage. We're your fractional events team, not a co-branding partner.
How do we measure ROI?
Every event ships with a full attribution report — UTM-tracked registration links, pre-event attendee list delivered 2+ weeks early for LinkedIn ads and outreach, post-event lead scoring (deal size, title, buying signals), and one-click CRM export to Salesforce or HubSpot.
How far in advance should we plan?
Most events go from brief to live in 2–4 weeks. For conference side events during peak seasons (NYC Tech Week, GDC, Money 20/20), 4–6 weeks of lead time is recommended.
Do you operate outside the US?
Yes. Cura operates globally across 30+ markets including San Francisco, New York, Los Angeles, Chicago, Boston, Austin, Miami, Seattle, Denver, Toronto, London, Berlin, Paris, Amsterdam, Warsaw, Dublin, Barcelona, Stockholm, Lisbon, Milan, Dubai, Tel Aviv, Riyadh, Abu Dhabi, Singapore, Sydney, Tokyo, Mumbai, Hong Kong, and Bangalore.
How do organizers join the Cura network and get paid?
Apply at choosecura.com/organizers. We review applications within 5 business days, have a 15–20 minute call, and most organizers receive their first matchable brief within 1–2 weeks. Payouts are released before the event so organizers have working capital to execute.
— Tyler, Head of Growth @ Presscart
