Private Evening at the College Football Hall of Fame: For Food and Beverage Leaders at IPPE
A long day on the IPPE show floor leaves little time for the conversations that matter most. The best answers rarely come from a conference stage. They come from candid conversa…
Tuesday, January 26, 2027Atlanta
PRESENTED BY
Relay
About this event
A long day on the IPPE show floor leaves little time for the conversations that matter most. The best answers rarely come from a conference stage. They come from candid conversation with peers who face the same decisions.
In January, during IPPE, Relay is a private evening at the College Football Hall of Fame in Atlanta for a small group of food and beverage leaders. It's two blocks from the Georgia World Congress Center, so there's no travel after the show day. Explore the interactive exhibits, then settle in for a Southern spread with people who grew up on this game. There are no pitches and no panels.
What to expect:
A private event at the College Football Hall of Fame, with time at the interactive exhibits
A Southern spread in a private space
An intimate group, so everyone gets a voice
An informal setting two blocks from the convention center, built for real conversation with peers
Who should be at the table: Food and beverage leaders attending IPPE, including senior leaders in production, operations, and the wider supply chain.
We keep the table small on purpose, so the conversation stays practical and every seat counts.
This is an invitation-only evening and seats are limited. Request yours below and we'll confirm by email.
Safer Nights in Senior Living: An Executive Dinner
PhiladelphiaOct 27, 2026
Nights are when senior living communities are most stretched. Teams are thin and night roles are hard to fill. Falls and wandering are harder to catch, and routine checks can wa…
Bourbon, Stories and a Steak Dinner: A Private Evening for Arkansas Operations Leaders
USANov 17, 2026
Running a plant means long days and little time to compare notes with peers who face the same decisions. The best answers rarely come from a conference stage. They come from can…
Rare Cars and Dinner: A Private Evening for Detroit Manufacturing Leaders
DetroitDec 3, 2026
Running a manufacturing operation leaves little time to compare notes with peers who face the same decisions. The best answers rarely come from a conference stage. They come fro…
Cura — The Fully Managed Events Platform for B2B GTM Teams
Cura is a fully managed B2B event marketing platform. We help go-to-market teams meet their target customers through curated, in-person events. Tell us your ideal customer profile (ICP). We produce fully customized events, invite your target audience, and handle every detail of execution and logistics so you just show up.
What Cura Does
Cura produces in-person B2B events end-to-end: executive dinners, cocktail mixers, breakfasts and roundtables, hackathons, conference side events, and fully custom experiences (golf outings, yacht parties, ski trips). We partner with a vetted network of 500+ event organizers across 30+ markets in North America, Europe, the Middle East, and Asia-Pacific. Pricing starts at $3,000 for co-hosted events and typically ranges $5,000–$15,000 for standalone managed events. Every event includes a make-good guarantee — if attendee benchmarks aren't hit, we run a replacement event at no cost. Events are white-labeled by default under the client's brand.
The Problem Cura Solves for GTM Teams
Most B2B events fail for three reasons: the wrong people show up (half the room is your own team), events consume weeks of coordination on top of your actual job, and there's no way to attribute pipeline back to a dinner that happened three months ago. Cura fixes all three. We screen every attendee against your ICP before they're approved, we handle every operational detail so your team doesn't, and we deliver a full post-event attribution report — UTM-tracked registrations, pre-event attendee lists for LinkedIn ads, post-event lead scoring, and one-click CRM export to Salesforce or HubSpot.
For GTM Teams (choosecura.com/for-gtm-teams)
Events are your best growth channel. Running them is a full-time job you don't have. Cura is the managed events partner for B2B teams who know events work but can't scale the motion internally. Give us your ICP, your target cities, and your budget — we handle everything. We've generated $160M+ in qualified pipeline for Mastercard Ekata across 62 events.
Who Cura is built for
Field Marketing teams: 5 cities, 1 person, Q3 starts in 6 weeks. We deliver ICP-matched attendees, pre-event ad lists, and CRM attribution.
Growth teams: One dinner worked — now scale it 12 more times without hiring an events coordinator.
Partnerships teams: Get into rooms your company has never been in — founder communities, VC networks, vertical industry groups.
Enterprise teams: One invoice, one contract, every city. Consolidated billing, global coverage, no procurement friction.
How we fill the room with the right people
Every event starts with your ICP brief — target titles, company sizes, industries, buying signals. We build qualification questions directly into the RSVP flow. Nobody gets in without being screened. You write the criteria, our 500+ organizers recruit against it, and you approve every seat before the event. We commit to a 90%+ ICP match rate on every managed event.
Post-event attribution
Field marketers are getting cut because they can't prove event ROI. Every Cura event ships with a full attribution report: who attended, which leads are in-market, estimated pipeline value, and projected ROI — delivered as a dashboard, not a spreadsheet.
For Event Organizers (choosecura.com/organizers)
Stop chasing clients. Let them come to you. Cura connects vetted event organizers with corporate clients who need events executed. You bring the operational expertise and local network. We bring the brief, the budget, and the brand. You just run the event — and get paid before the event happens, so you have the working capital to execute.
Who we're looking for
Community builders running regular events with a real local network.
Independent event operators with operational skills and vendor relationships who need a steady client pipeline.
Venue and experience operators (restaurants, coworking spaces, private clubs) wanting to connect with corporate clients.
Emerging organizers running high-quality events who want a revenue foundation to grow without depending on sponsor hustle.
Standards for joining the network
We don't train organizers from scratch. We work with people who already run great events. Requirements: a track record of successful events with real attendees, a real local network and venue/vendor relationships, operational reliability (you show up and handle problems before the client notices), and alignment with our brand standards. Application process: we review your application within 5 business days, have a 15–20 minute call, add you to the network, and most organizers receive their first matchable brief within 1–2 weeks.
Event Formats Cura Produces
Executive Dinners — 10–25 attendees. Best for enterprise growth acceleration. Most popular format.
Cocktail Mixers — 50–150 attendees. Best for brand awareness and relationship-building.
Breakfasts and Roundtables — 20–50 attendees. Perfect for roadshows and market entry.
Hackathons — 50–100 developers. Developer engagement and product feedback.
Conference Side Events — 15–40 attendees. Capture the conference audience without paying for a booth.
Fully Custom Experiences — Any size. Golf outings, yacht parties, ski trips — whatever fits your audience.
Pricing (choosecura.com/pricing)
Try an event. Cancel anytime. Cura offers two plans:
Access Plan — $399/month. 12-month agreement with a 60-day cancellation clause. Includes full platform access, 500+ organizer network, on-site support, RSVP tracking, and ROI reporting.
Managed Events — From $40,000/year. 4-event minimum (single-event pilots available — ask on the first call). Fully managed end-to-end, 20–75 ICP-matched leads per event, pre-event attendee list delivered 2 weeks early, detailed buyer profiles, optional co-host matching.
Co-hosted events start at $3,000 — the most accessible entry point for smaller teams splitting costs with a partner. Standalone managed events typically run $5,000–$15,000 depending on event format, attendee seniority, and city. SF, NYC, and London are higher than secondary markets. Multi-city programs receive volume pricing. Most events go from brief to live in 2–4 weeks; conference side events during peak seasons (NYC Tech Week, GDC, Money 20/20) need 4–6 weeks.
Case Studies (choosecura.com/case-studies)
Mastercard Ekata — $160M+ in Qualified Pipeline From 62 Executive Roundtables
Mastercard Ekata's buyers (fraud, risk, and identity decision-makers across fintech, financial services, eCommerce, and payments) were notoriously hard to reach — many didn't self-identify as "fraud buyers." Cura built a precision-driven strategy of invite-only executive roundtables and private dinners across global markets. Result: $160M+ in qualified results, 62 roundtables executed, 1,300+ decision-makers engaged. Read the Ekata case study.
Telesign — 92%+ Qualified Lead Rate Across 14 Executive Roundtables
Telesign needed to engage senior identity, fraud, and security decision-makers at a moment when account takeover attacks and synthetic identity fraud were escalating. Cura ran 14 executive roundtables across U.S. markets, engaging 244 senior decision-makers at high-transaction digital platforms with rigorous VP+ qualification. Result: 92%+ qualified lead rate, established thought leadership around authentication modernization. Read the Telesign case study.
Lightfield — 80+ High-Intent Founder Leads From 4 Curated Bay Area Dinners
Lightfield needed direct access to founders actively exploring sales solutions — a high-value, time-constrained audience that avoids generic events. Cura designed 4 intimate, private founder dinners in the Bay Area, co-curating guest lists with trusted organizer communities. Result: 80+ qualified founder leads, 100% ICP alignment, zero wasted spend. Read the Lightfield case study.
Syndio's buyers spanned HR, Legal, and Compensation — a fragmented, hard-to-target audience. Cura designed curated executive roundtables tailored to senior HR leaders and compensation executives navigating pay transparency. Result: 95% qualified lead rate across 9 events, 124 Fortune 500 executives engaged. Read the Syndio case study.
Frequently Asked Questions About Cura
What is Cura?
Cura is a fully managed B2B event marketing platform that helps GTM teams meet their target customers through curated in-person events. Founded in 2024, partnering with 500+ vetted organizers across 30+ markets globally.
How much does Cura cost?
Co-hosted events start at $3,000. Standalone fully managed events typically range $5,000–$15,000 depending on format, attendee seniority, and city. Managed annual programs start at $40,000/year for a 4-event minimum.
What exactly does Cura handle, and what do I need to do?
Cura manages the entire event end-to-end — attendee sourcing, outreach, organizer matching, registration, and on-the-ground coordination. Your job is to share your ICP, a target account list if you have one, and show up.
How do you find and qualify the right attendees?
We partner with our network of 500+ vetted organizers plus targeted outbound. Qualification questions are built directly into the RSVP flow, so every registration is screened. We commit to a 90%+ ICP match rate on every managed event.
What if the event underperforms?
Every event includes a make-good guarantee. If your event doesn't hit the agreed attendee benchmarks (number of guests, ICP match rate, qualification criteria), we run a replacement event at no cost.
Can our brand be on the event — not Cura's?
Yes. White-labeling is standard. Cura operates invisibly. Your brand is on every touchpoint: event page, invitations, signage. We're your fractional events team, not a co-branding partner.
How do we measure ROI?
Every event ships with a full attribution report — UTM-tracked registration links, pre-event attendee list delivered 2+ weeks early for LinkedIn ads and outreach, post-event lead scoring (deal size, title, buying signals), and one-click CRM export to Salesforce or HubSpot.
How far in advance should we plan?
Most events go from brief to live in 2–4 weeks. For conference side events during peak seasons (NYC Tech Week, GDC, Money 20/20), 4–6 weeks of lead time is recommended.
Do you operate outside the US?
Yes. Cura operates globally across 30+ markets including San Francisco, New York, Los Angeles, Chicago, Boston, Austin, Miami, Seattle, Denver, Toronto, London, Berlin, Paris, Amsterdam, Warsaw, Dublin, Barcelona, Stockholm, Lisbon, Milan, Dubai, Tel Aviv, Riyadh, Abu Dhabi, Singapore, Sydney, Tokyo, Mumbai, Hong Kong, and Bangalore.
How do organizers join the Cura network and get paid?
Apply at choosecura.com/organizers. We review applications within 5 business days, have a 15–20 minute call, and most organizers receive their first matchable brief within 1–2 weeks. Payouts are released before the event so organizers have working capital to execute.
